#TalentAttraction #Tuesday DOES COMPANY CULTURE BENEFIT TALENT ATTRACTION AND ACCEPTANCE OF CANDIDATE OFFERS?

By RecruiterGuy | April 12, 2022

Over the past 40 years of my experience as an expert Professional Recruiter, Company Culture’s impact on Talent Attraction and Candidate Offer Acceptance has changed.

My Baby Boomer generation put “our nose to the grindstone” and corporate culture were two words that rarely were together. We. Just. Did. Our. Job. Trust me – I am not saying that it was good. We did not know any better.

We all experienced toxic cultures during our careers, but “toxic cultures” were two more words that I never heard used together.

During the 1980s, there were a few companies in the Washington, D.C. area where management was so intent to provide a great work experience that even I could not recruit out of them, even though my client would pay those professionals a third more compensation.

What Has Happened Since The 1990s?

The Gen X generation watched their parents work and miss their childhood events and games because there was Work to be done! Since I had my own recruiting consulting business beginning in 1990, I was able to schedule much of my work around the important events in our daughters’ lives. I asked them to give me a month’s notice for games, teacher meetings, and show choir competitions. I was able to attend most of the events where they wanted me there – and many that were not so important.

Therefore, when their generation requested, and later demanded, positions that provided them with a Work-Life balance, I was one of the few Baby Boomers who understood the reason behind their desire.

At the same time, I coached them not to mention those words during an interview. Why not? The interviewers would roll their eyes when they heard “work-life balance.” Most of the hiring managers were Baby Boomers. When they heard “work-life balance”, they felt the candidate did not want to work hard. That belief was not true. They just did not want to work All of The Time.

For The Gen X Generation, Culture Became A “Thing”

While recruiting in Silicon Valley in 1999/2000, my client had a room where employees could exercise, play a rousing game of Ping-Pong, and even grab a Fat Boy ice cream sandwich. My client’s culture was centered on health (despite the ice cream sandwiches), and participation in Triathlons and half triathlons.

The Tech Centers in Silicon Valley, Boston Rt. 128 corridor, Austin, and Reston, VA competed heavily with each other for the top talent. Most companies there began to understand the importance of positive company culture.

Slowly, companies outside technology began to understand the importance of caring company culture. Many companies today still seem to feel that workers will stay despite the culture.

Since 74% to 76% of all positions are filled through networking, the question about Corporate Culture is being raised before the company may counter negative thoughts about their culture. Therefore, a Company’s Culture may impact its Talent Attraction and they may not be aware of the impact.

Does Your Company Say “Culture Smulture?”

If so, and some still do not understand the importance of building consensus and communication, the company will see two impacts over the next few years. Fewer candidates will want to work at the company. Of the ones who do accept offers, retaining those employees will be problematic.

Running through employees can be expensive when you count the costs of recruitment including manager interview time and the recurring costs of training new employees.

Building A Great Company Culture Takes Effort And Time

Unfortunately, especially in large companies, executives cannot snap their fingers and say, “Starting TODAY we have a New Culture!” Corporate Cultures are created over time and through training and trust created within their workforce. Often, creating a new Culture requires that some managers will need to be replaced. Those managers will claim that this change will not improve anything, and will “complicate things.”

Look at companies within your industry that have a reputation for a great culture. Generally, the employees are happier, more productive, and more interested in creatively solving problems. The additional result is higher Employee Retention.

Recruiting is Not Magic. It is Focused, Hard Work.

Talent Attraction is Better than Talent Acquisition!

If you would like a conversation on how to ATTRACT talent instead of using an Applicant Tracking System or HRIS to screen them out, we should chat. Call me directly at 435-714-4425 (mountain).

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