#TalentAttraction #Tuesday Successful Association Talent Attraction

Many Associations feel they are at a recruiting disadvantage. They tend to be smaller with smaller hiring budgets (of course, there are certainly outliers who are well funded). How should most of the Associations compete for candidates with well funded Associations, Companies, and Universities?

There are 3 important fundamental concepts to keep in mind:

  1. Fortunately, Recruiting is NOT Magic (Hey, I am a Recruiter!).
  2. Recruiting mirrors the Sales Process perfectly (HR Views recruiting as an administrative/compliance process).
  3. Associations have an unfair advantage over companies – Some people are Passionate about their causes.

Let us address each fundamental concept.

Recruiting Is Not Magic

Fortunately, you cannot wiggle your nose or snap your fingers, and SUDDENLY, an outstanding candidate appears. Well, maybe 2 of you are that fortunate!

Recruiting is a process that requires continuous effort over the years. It doesn’t happen immediately when your organization decides it requires a new or replacement candidate.

Cultivating sources of candidates over time is required. Consistent effort defining your Association’s culture, employee needs, and sources of the ideal talent require focus and hard work. Guess what? You also need to document your recruiting process, culture, and sources because all may change. It would serve your association well to know what worked in the past but is not working now. Why? Because, just like wide lapels on men’s suits, the employment market will change again – and your sources will bloom again like cactus flowers after rain in the desert.

Recruiting Mirrors The Sales Process Perfectly

The Recruiting Process mirrors the Sales Process perfectly – and almost every Human Resource Department treats Recruiting as an Administrative or Compliance Process. This is the reason that many organizations require candidates to complete an application before submitting their resumes. There is a time and place for candidate applications – and it is After there is a substantive conversation where there is mutual interest.

To put this in the proper perspective, would you go inside a Whole Foods Store if they required you to complete an application before you enter the store? Of course not! They understand that requirement is a barrier that will keep you from entering the store. The same is true of requiring candidates to complete applications before submitting resumes to your company or Association. As soon as the Top Talent sees they are required to complete an application, they bail out of the process.

Your organization’s job descriptions are the foundation of the entire process. If you nail the job description, every step follows perfectly. If your Manager is lazy with the job description, the process falls apart. The job description is the foundation of sourcing, interviewing, selecting the best candidate, extending an offer, onboarding, engaging, and retaining Top Talent – AND that describes the Importance of well written job descriptions.

What Is The Association Unfair Advantage?

If your Association markets your openings well, people who are passionate about your cause will be attracted to your Association. Use your perceived weakness of lower salaries to attract people who are Passionate about your cause or role. Compensation is important. Pay fairly. Know that some people will work for less if they are excited about the Association and your cause.

Can you attract the top talented candidates? Absolutely! Remember, Recruiting is not Magic. Recruiting Is Hard Work!

Talent Attraction is Better than Talent Acquisition!

If you would like a conversation on how to ATTRACT talent instead of using an Applicant Tracking System or HRIS to screen them out, we should chat. Call me directly at 435-714-4425 (mountain).

I am available to consult with your company to improve your Top Talent Attraction strategy. Attracting and integrating Top Talent gives your company an industry edge. The process is worth the effort by improving productivity, innovation, and profitability – Look at Google, Tesla, SpaceX, and Apple. Retaining Top Talent keeps your industry knowledge inside your company – instead of with the competition.

The RecruiterGuy.com Top Talent Attraction business model is my differentiator.  I focus on one client at a time and charge a flat monthly fee.  This model enables me to attract new talent to your organization while identifying and suggesting improvements to your company’s Talent Attraction process, including Manager Interview Training.  https://recruiterguy.com/

Learn how I coach my Career Transition Clients in my most recent book – Employee 5.0: Secrets Of A Successful Job Search In The New World Order  http://amzn.to/2D9w39f  My book includes an appendix with action verbs and sample interview questions.

I help organizations Recruit, Onboard, Actuate, and Retain Top Talent.

See you on Tuesdays! Feel free to click on Follow Us to receive my #TalentAttraction Thought Leadership every week or to Share my Just Saying Thought Leadership with your Network through Twitter and Facebook.

Bill Humbert is available for Speaking, Talent Attraction Consulting, and Training contracts.

Bill@RecruiterGuy.com  435-714-4425


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