Targeted Print Advertising
Has your company tried recruitment marketing in professional journals? This is an area where you have a very targeted audience. It is also a great place to "piggyback" on a marketing piece.
The people who read the articles in journals typically are in your industry and are not looking for jobs. However, an enticing creative may grab their imagination. They may not respond to the ad. However when your recruiter refers to it, the creative may make them more receptive to discuss new opportunities with your company.
These ads are particularly effective in medical, pharmaceutical, telecommunications, law, education, hospitality, and engineering journals.
Over the past couple of years, professional journals have added an on-line dimension that will help you attract top candidates to your company. Contract recruitment consulting firms like RecruiterGuy.com are aware of the importance of the placement of creative recruitment ads in these sites.
Additionally, some of these sites will allow you to pay to develop and send e-cards to their membership, sometimes through the journal and sometimes independently.